Exercise caution in using Hofstede/GLOBE National Culture Dimensions and scores<br>• If the research question relates to “cultural” not “national” characteristics<br>– Need to identify nation-free culture boundaries (e.g., AA)<br>– Culture does not equal nation, as commonly (wrongly!) assumed<br>• Understand & accept individual/group similarities & differences within and across nations<br>– Reach individuals with an open mind – without stereotypes<br>– Accentuate and leverage similarities, not just differences<br>– Some differences matter, others don’t; depends on the decision/issue!<br>• E.g., Differences in language, food, etc. can be easily managed<br>• Individuals are both creatures and creators of culture<br>– Culture = continuity + change/evolution (autonomous + accidental)
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